Yesterday I had heard some podcast (as usual from venturevoice) where the interviewee (the founder of blogger.com, it was) mentioned that he didn’t really understand why Google wanted to buy blogger.com. It just didn’t seem to fit in a search engine company (or may be even an ad seller in the second place), what in his opinion Google was at that time. But when gmail came out, he said it became more obvious. But does it really make sense buying all those companies? What is Google’s big goal?
To me it seems that they are unfocused and don’t only want to organize the world’s information and make it universally accessible and useful. It rather seems like another big company specialized in online services. Aren’t we waiting for a Google portal which just combines all the services under one hat? Is it not the next logic step to prevent having a sites per service and use the synergy effects (great words “synergy effects”, reminds me of viagra, hehe) even more intensely? So will Google just be another Yahoo?
Even this mind gambling is kinda tricky to do. The strategy seems a bit blurred. Or is it that the size Google has reached constrains them to buy all those companies and do all those things?
I am sure there are enterprise services Google offers and that they make a lot of money with. But are those bunch of services they blow out (maps, gmail, orkut, froogle) not just the means to sell ads? Don’t get me wrong, I don’t mind it. But then they are just a potential buyer for all companies/services/sites that attract enough people to generate revenue by ads. And that again would prove the theory that Google is unfocused and does not only want to organize the world’s information. Ok, it would only be unfocused concerning this fact but if you see revenue as a focus they are definitely not unfocused!
May be I should just inform myself a bit better, or I am just jealous